Build the future of African payments.

Lead BSTPay's global marketing vision and build a recognizable financial technology brand across Africa and international markets. You will own marketing strategy, positioning, acquisition, brand growth and the systems that turn awareness into sustainable customer and merchant growth.

What you will own

• Develop BSTPay's global marketing strategy and annual growth roadmap.
• Define market positioning across consumer, merchant and business audiences.
• Build measurable acquisition and lifecycle marketing programs.
• Lead brand, content, digital, social and communications teams.
• Develop marketing partnerships and strategic campaigns.
• Establish marketing analytics, attribution and performance reporting.

Ideal background

Senior marketing leadership experience within fintech, payments, financial services, technology or a high-growth digital business. Experience scaling brands across multiple markets is valuable.

Turn BSTPay's positioning into campaigns that reach the right customers in the right markets. You will combine digital marketing, partnerships, campaign management and performance analysis to drive measurable awareness and adoption.

Key responsibilities

• Plan and execute integrated marketing campaigns.
• Manage acquisition channels and campaign budgets.
• Develop market-specific campaigns for African and international audiences.
• Track conversion, engagement and customer acquisition metrics.
• Work closely with product, sales and partnerships teams.

Own BSTPay's social presence across platforms and turn complex fintech concepts into content people understand, share and remember. You will build the social voice, editorial calendar and community engagement strategy.

Key responsibilities

• Develop BSTPay's social media strategy across major platforms.
• Build weekly and monthly content calendars.
• Manage publishing, community responses and audience engagement.
• Identify emerging conversations, trends and relevant cultural moments.
• Monitor social analytics and continuously improve content performance.

Ideal background

Strong social media experience with demonstrated ability to grow communities, create engaging content and maintain a consistent brand voice. Fintech or technology experience is a plus.

Protect and evolve the BSTPay brand across campaigns, product launches, digital experiences, events and communications. You will work closely with marketing and design to ensure every customer touchpoint feels consistent and intentional.

Key responsibilities

• Maintain brand standards across digital and physical touchpoints.
• Develop creative briefs for campaigns and product launches.
• Coordinate designers, creatives, photographers and external agencies.
• Develop campaign concepts that communicate financial products simply.
• Ensure consistency across BSTPay's customer journey.

Make payments, cross-border finance and financial technology easier to understand. You will create educational, editorial, product and campaign content for customers, merchants, partners and the wider BSTPay community.

Key responsibilities

• Build BSTPay's editorial and content strategy.
• Write landing pages, articles, campaigns, product copy and social content.
• Turn complex payment concepts into clear customer-facing explanations.
• Collaborate with product, design, marketing and communications.
• Maintain a consistent BSTPay tone of voice across channels.

Create premium visual stories that bring BSTPay's products, people and mission to life. This role covers short-form video, campaign creative, product storytelling, social assets and branded visual content.

Key responsibilities

• Produce short-form and long-form video content.
• Create social-first visual campaigns and product stories.
• Coordinate shoots, editing, motion graphics and post-production.
• Develop visual concepts aligned with BSTPay's brand identity.
• Work with marketing and social teams on campaign execution.

Develop relationships with media, industry communities and external stakeholders while helping BSTPay communicate clearly during product launches, partnerships, company news and major milestones.

Key responsibilities

• Build and maintain relationships with relevant media outlets.
• Develop press releases, announcements and corporate communications.
• Coordinate media opportunities and executive communications.
• Support communication planning around product and company milestones.
• Monitor media coverage and relevant industry conversations.

Build meaningful relationships with the BSTPay community across social platforms, events, educational programs and digital communities. You will help customers and supporters feel informed, heard and connected to the brand.

Key responsibilities

• Manage online community engagement programs.
• Develop community campaigns, events and educational initiatives.
• Gather community feedback and communicate insights internally.
• Support ambassador and community-partner programs.

Execute performance-focused digital campaigns across search, social, email, landing pages and other digital channels. You will help turn marketing budgets into measurable traffic, engagement and customer acquisition.

Key responsibilities

• Plan and execute digital acquisition campaigns.
• Monitor campaign performance and optimize conversion.
• Support SEO, email marketing and landing-page initiatives.
• Produce performance reports and actionable insights.